In light of his first London Collections: Men showing, Soulland’s Silas Adler shares how he’s matured as a designer and reveals which lines he’s most excited to see this season. There’s also a special brand he’s collaborated with — read on to find out.
Returning to our old friends Soulland, we catch up with the crew who wave goodbye to Copenhagen for a minute, making their presence known on the London Collections: Men schedule. A first time move for founders Silas Adler and Jacob Kampp Berliner, the label’s mix of inventive print, streetwear favorites and clever takes on both the casual and the smart continue to develop season after season. Commenting on his temporary home, Silas says, “The London crowed has really adopted us and we really want to build on this for the future.” Find out what else he has up his sleeve for Fall/Winter 2015.
Tell us a little about your preparation for Fall/Winter 2015. When did it all begin and what was the starting point?
Initially, it started with thoughts of wanting to take Soulland to an international platform. We’ve done loads of shows in Copenhagen and it’s been a fantastic way to develop the future potential of Soulland. However, we wanted to try our luck with a presentation at one of the main Fashion Weeks. London seemed the perfect fit for Soulland, so we started working to get on the official schedule. I think it’s been a year in the works, but here we are.
We wanted to have a digital aspect in our presentation. We have previously worked with QR codes, live streams, etc. This time, however, we actually went all the way and made an iPhone app that will be released on the day of the show. The app is the key to the creative extension of the presentation. I’m super excited to see how it works and how people will absorb it.
How would you summarize your Fall/Winter 2015 collection?
The collection is a bit more loosely structured, design-wise. I’ve had seasons where I was somewhat manic designing everything according to the given inspiration of the collection. I think it’s a classic mistake to experience when maturing as a designer. Now, a design is much more about doing it piece-by-piece and going with my intuition. I like it actually. I used the inspiration as a tool that I could fetch when in need, rather than something that had to be present at a consistent level.
Can you give us an insight into some of the details?
I have worked more with silk and leather; both are materials that I really enjoy using. Additionally, we are doing a lot with denim this season. I’ve never really focused on denim before. A little less all-over print this time round, whilst still implementing a lot of patterns and artwork in various ways.
Who did you have in mind when designing the collection? And would you say you generally design for yourself or others?
I design for others through myself. I don’t make everything for myself. But if I don’t get excited over it, there’s no real point of putting my brand on it.
Is there one piece you’re really excited to unveil?
We have made a football jersey that is bonkers as well as our limited collaboration with Lee Jeans.
Anyone else on the schedule you’re looking forward to checking out?
Matthew Miller is a favorite. I like what he is doing. He gets political in a very clever way. Also CMMN SWDN is Scandinavian the way we like it! LC:M has become an extremely strong Fashion Week — very focused and all the people I’ve known for many years in the scene are still there.