Where the runway meets the street

Kiehl’s Japan presents a new collaboration with A Bathing Ape on a special edition design of their Ultra Face Cream. BAPE designed the packaging of the project. They used their iconic camouflage pattern, a design that they are best known for. The cream comes in classic green camouflage, as well as pink and blue camouflage versions. Within the camouflage design, there is a hidden cherry blossom petal, a symbol of hope for reconstructing the disaster-torn region. All proceeds of the sale will go to the Sakura Namiki Network, an organization aimed at ensuring the memory of those affected by planting cherry blossom trees in the disaster area. The special Kiehl’s x A Bathing Ape Ultra Face Cream will launch in Japanese Kiehl’s stores and online on February 6, 2015.

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