After a round-up of our favorite shoes spotted at last month’s New York men’s trade shows, we bring you a list of standout brands you should keep on your radar. Shows covered are Capsule, Liberty, MAN and Project, all of which offered a wide range of brands and product categories to explore. Read on to see the 12 best new brands (not necessarily new, but new to us) spotted by us — we may or may not have a bias toward Japanese labels. Find out after the jump.



Fidelity Sportswear, Boston

Family-run for the past seven decades is Fidelity Sportswear hailing from Massachusetts, currently headed by brothers Gerald and Stewart Webber. The company is a military outerwear supplier for the US Navy, and makes every peacoat and bomber jacket under one roof in Boston. Fidelity Sportswear is well-liked by notable retailers like Journal Standard, United Arrows, Beams, Colette, Barneys and more.

Document, Seoul

South Korea’s Document lives by the motto “Repetition and Difference,” as coined by the late French philosopher and metaphysician Gilles Deleuze. Choosing only two to three colors to work with per season, the brand makes simplistic yet sophisticated clothing with subtle differences in the details.

B.H.Y Biography, Tokyo

B.H.Y utilizes a range of materials and age-old dyeing techniques to produce lounge-like attire that seamlessly transitions to active life. Outside of its natural indigo-dyed pieces, B.H.Y. also offers a number of organic cotton and raw, untreated textiles.




One-time architecture student Daniel DuGoff settled on the road less traveled when he switched career paths and decided to become a menswear designer. His former studies still come to play in modern collections that seek to fill the “unbasic basics” void in a man’s wardrobe. DDUGOFF often takes the essentials we know and love, and using clean shapes and sophisticated details, elevates them to higher levels of refinement. Look for unique seam details, pockets and fastenings with this brand.

Homecore, Paris

The human body is at the core of the Homecore ethos. Touted as “clothing to be comfortable and free,” many of the garments boast unique stitching and seam details along the spine, collarbone and more. Such individualized features serve as a reminder to Homecore’s patrons to truly consider the function of their bodies. The brand hopes that by drawing attention to the location of the spine or the heart or even the natural waistline, it will encourage wearers to practice better posture, to develop feelings of interior wellness and to live more wholesomely overall.

Post-Imperial, New York

After picking designer and founder Niyi Okuboyejo’s brain, it’s apparent his humble silk accessories label, Post-Imperial, is something unique — especially in its production process. Fine silk is sourced from Italy and then transported to Nigeria to undergo an age-old printing process performed by hand. The final product is then sewn together here in America. Although not the most efficient program, its obvious Post-Imperial is focused on making the best product possible and its stockiest provost it. Currently you can find ties and scarves in some of Japan’s leading retailers like United Arrows.


Liberty Fairs 

Himel Bros, Montreal

David Himel, overall master craftsman and owner of Himel Bros, is one of the most interesting characters we’ve ever met. He possesses a near encyclopedic knowledge of the vintage business, and his leather jackets are some of the best out. Although his name is known in the Japanese market, the label is surprisingly quiet in North America — we assume because of lofty price tags. Regardless, if the words quality and authenticity strike a chord, the brand is definitely something to check out. We were particularly drawn to this collarless moto-style jacket made from steer hide.

FDMTL, Tokyo

FDMTL, short for Fundamental Agreement Luxury, is a Okayama-based denim brand that seeks to provide the highest quality vintage-inspired denim. Emphasizing durability and excellence, each piece is carefully and personally constructed through a trial-and-error process.

Infielder Design, Tokyo

Japanese brand Infielder Design create a range of Americana and workwear-inspired headwear that pay homage to history. The designers draw on a range of archival references ranging from nautical themes to vintage typography and beyond. Underpinning the utilitarian nature of the brand is a free-spirited, and at times, cheeky character, that sees lighthearted graphics and amusing slogans making their way into the fray. We’re looking forward to their Harris Tweed hats, sure to become classics in men’s wardrobes.



Meanswhile, Japan

Japan’s meanswhile has a simple ethos: style follows function. Take the shown backpack, for example. Its shape is informed by utility — the bottom half unclips to become a separate fanny pack while the top half functions as a smaller pack. The label produces a full range of clothing, too. Keep Meanswhile on your radar.

STOF, Tokyo

Founded in 2004 by designer Hiroshi Tanida, STOF stands for bohemian-esque men’s and womenswear with a dose of quirk. The clothes are seemingly effortless, slouchy and thrown on, but the true free-spiritedness of the brand shows through its lookbooks that emphasize warmth and nature.

Aldies, Tokyo

Aldies is characterized by loud colors, prints, patches and embroidery. While the brand offers mixed-aesthetic clothing, its real gems are its travel accessories, full of tie-dyes, polka dots, stars and everything in between. You can shop their current offering here.

Words by Staff
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