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Lower East Side institution ALIFE and athletic goods powerhouse PUMA are getting ready to bring some serious heat in the form of a new Spring/Summer 2015 collection. The two brands return to the fold as co-conspirators, with their allegiance grounded in the diverseness of creativity that dwells in Downtown New York. Through apparel, footwear and accessories, both brands are able to demonstrate how their storied histories were conceived by the landmarks that embraced them. Patterns and colors like the three-diamond logo of ALIFE Rivington Club and luminescent green of the store’s famous fish tank, convey significant meaning as they become transplanted onto crewneck sweaters, T-shirts and track pants. Look for the collection to hit premium global retailers on February 14.

Staff Writer
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