To further intensify the Kanye West x adidas collection hysteria that we now know will be revealed during New York Fashion Week, today we see the launch of, a website which simply acts as a countdown to the unveiling. The website solely showcases a running timer that is set to go off on February 12 at 4 p.m. EST.

This comes as yesterday we noted Renaissance menswear buyer Rahmon Ehlen posting an invite to the Kanye x adidas launch via Instagram (since been taken down). We have also seen adidas launch a new app, “Confirmed,” that will allow New Yorkers to reserve the much-anticipated debut sneaker from Yeezy and the Three Stripes.

Better strap in for this one.

Not NYC, not LA.

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