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I Love Ugly kicks things into gear with a new set of visuals for Spring/Summer 2015. This latest editorial launches in conjunction with a faint directional change for the New Zealand-based brand, as a renewed focus on basics and classic items will be the impetus this year. The brand’s matured vision entails a range of T-shirts, tops and pants, channeling an effortless sense of wearability that the brand has gained attention for.

The collection is currently available online and in I Love Ugly’s New Zealand and Australian stores, while the Los Angeles location will be stocking shortly.

Vancouver-born, Berlin-based writer, photographer and editor with a steady hand on the keyboard.

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