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As Supreme‘s Spring/Summer 2015 collection begins to roll out (hitting the brand’s retail stores today, with the webstore due to open February 26), the NYC hype machine unveils an exclusive video with the season’s figurehead, Neil Young. The 69-year-old Canadian singer/songwriter waxes lyrical on the early days of Woodstock and the importance of today’s youth sharing his generation’s open-minded attitude, joining the likes of Lady Gaga, Kermit the Frog and Mike Tyson as mascots for the brand’s hysteria-inducing seasonal drops.

Check out Supreme’s Spring/Summer 2015 lookbook, apparel and accessories while you’re at it.

Words by Alec Leach
Digital Fashion Editor

Alec Leach grew up in Brighton, England, but now lives in Berlin, where he leads Highsnobiety's digital fashion content.

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