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Our rollout of Spring/Summer 2015 editorials continues with a shoot that channels the spirit of normcore through a contemporary fashion lens. Oversized knitwear, washed denim and boxy outerwear are order of the day here, showing how ubiquitous staples can be brought up to date with a keen eye for styling and palettes.

Check out our op-ed discussing normcore and the significance it holds for future subcultures here.

Photography: Mathieu Vilasco
Styling: Pauline Croce
Models: Moon Kyu Lee & Edouard (Rockmen)
Make Up: Olga Kruglova
Assistant: Margaux Gayet

Slide 1
American Apparel / Sandro / Acne

Slide 2
Laurence Dolige / A.P.C. / Majestic M / Minimum

Slide 3
Acne

Slide 4
American Apparel / Sandro

Slide 5-6
Sacai / Marks and Spencer Collection / Iceberg / Y-3

Slide7
Laurence Dolige / A.P.C. / Majestic M / Minimum / Julien David / Carven / Carhartt x A.P.C.

Slide 8
Julien David / Carven / Carhartt x A.P.C.

Slide9
Laurence Dolige / A.P.C. / Majestic M / Minimum / adidas

Slide10
Julien David / Carven / Carhartt x A.P.C.

Slide11
Julien David / Fabletics / Sandro / Minimum / Dr Martens
American Apparel / Melinda Gloss / adidas

Slide12
Ikks Men Pure Edition / April77 / adidas / Zapa H / Topman

Words by Alec Leach
Freelance Writer/Editor/Consultant

Alec Leach grew up in Brighton, England, but now lives in Berlin

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