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Grit Creative Group introduces #OriginalGrit – a guerrilla marketing and social media campaign created to launch their website, which pays homage to iconic photos and OGs in culture. Grit tapped internet sensation Baddie Winkle as the poster girl for the campaign, identifying Kurt Cobain, Kate Moss, and creative visionary Michelle Lamy as originals and sources of inspiration. The campaign was shot by portrait photographer Danielle Levitt and is expected to evolve over the course of the year.

Baddie first caught the public’s eye on Instagram, where the 86-year-old Kentucky-based grandmother posts pictures of herself wearing tie-dye bathing suits and streetwear. Be sure to stay tuned for more from this entertaining campaign.

Brian Farmer is Highsnobiety's Managing Editor and is based in New York City.

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