Mercedes-Benz unveils the fifth episode of their ongoing Style Profiles web series, aimed at highlighting Global Fashion Weeks and emerging talent worldwide. Titled “A Driver’s Guide to a 5-Star Rating,” the comedic short film pays homage to the current taxi-app frenzy and stars Sweat The Style activewear founder and past Highsnobiety magazine cover star Adrianne Ho in the passenger seat. Set in Los Angeles, the episode chronicles the quest of a taxi-app driver, played by Kash Abdulmalik, to obtain a high approval rating and the lengths he’ll go to do so. While cruising Adrianne around in his Mercedes-Benz 280 SE, the driver attempts to understand the fitness guru’s world and “go the extra mile,” doing everything from exercising with Adrienne in a SoulCycle class, to offering her wheat grass beverages.
With the digital age discovering new methods for people to connect, Mercedes-Benz once again brings together influencers and emerging creatives to produce a short film exposing one of the latest developments in our rapidly developing digital culture. App-based taxis such as mytaxi require both drivers and passengers to be on their best social behavior as rating systems help users and companies to define passenger or driver priority.
Head over to the Mercedes-Benz website for more information on Style Profiles and the global Mercedes-Benz fashion commitment.