From the ground up
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While Nike’s been teasing the future of footwear for years now, the enterprising folk at +rehabstudio have gone one better and taken next-gen technology into their own hands, and onto their own feet. As part of the creative agency’s latest monthly hack week (they do a lot of great stuff), they’ve compiled a series of existing and soon-to-be-existing technologies to produce Shift: a mockup of what would be the world’s first fully chameleonic sneakers. That’s shoes that can change color at the press of a button, for those who don’t speak nerd.

Making use of such serious-sounding components as “phase change fibers,” “thermochromic fabrics” and “conductive threads,” the +rehab team have traced out the blueprint for what could be the biggest paradigm shift in sneaker technology since Velcro. They’ve even produced a concept for an accompanying app that allows you to switch the color of your footwear to match your outfit, sync with your run, or interact with a friend. Just think of it as NIKEiD, only without the three-week delivery time.

To see a full breakdown of how this could be possible, visit the slick microsite. Then check out more insane technologies ready to change the face of fashion.

Words by AJ Gwilliam
Features Editor

Proud Brit. Pathologically addicted to white trainers (AKA "sneakers").

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