Highsnobiety’s inboxes are inundated daily with new brands vying for a piece of the spotlight. So you can show off your vast knowledge of obscure fashion labels, each month we will be introducing a fresh batch of upcoming talent via our Under the Radar feature. Here’s the best collections from upcoming brands to land in our inbox this month, from post-apocalyptic LA streetwear to stretchy Japanese selvedge denim – get to know them before they’re massive.
LA-based C2H4us produce East and West Coast-inspired collections. Items range from denims, tees and shorts - all of which are included in their decidedly disheveled, post-apocalyptic Spring/Summer 2015 collection.
Drôle de Monsieur
French-based label Drôle de Monsieur present their first collection around the motto "Not from Paris, madame." The label was created with the will to share products combining simplicity, timelessness and efficiency. Look for them to make waves over the next few seasons.droledemonsieur.com
Parisian brand Fame On You have been quietly making strides since 2009 and are becoming well-recognized in the fashion world for their Hollywood-inspired collection with printed tees, shirts and leather jogging pants presented alongside casual womenswear.www.fameonyouparis.com
Japanese label Mastercraft Union take pride in continuing their country's illustrious denim expertise, with stretch-selvedge offering hope for all those suffering from crotch blowouts, alongside a selection of uniquely distressed and washed options.mastercraftunion.com
Atelier de l'Armée
Presenting a line of fun, easy-going bags, Atelier de l'Armée add a sense of flair to luggage without compromising ease of use and utility, crafted with hardy fabrics for longevity.atelierdelarmee.com