For the second instalment of our London Collections:Men Preview series we say hello to CMMN SWDN, Spring/Summer 2016 a question of real vs fake.
The next stop on our London Collections:Men preview trail sees us catch up with the CMMN crew. Still a relative newcomer, the label quickly became a favourite on these pages from its launch in 2011. With time spent at Wooyoungmi, COS and Kanye West’s Parisian studio, Swedish duo Saif Bakir and Emma Hedlund were destined for own-label success. Combining progressive sportswear and modern tailoring with a Scandinavian sensibility, the label continues to offer something for everyone. Particularly strong on outerwear, their “Tech-Noir” puffa jackets from Fall/Winter 2014 were a Selectism highlight, the St Martins graduates making a strong case for big, bold layers. Following on from “Armani in Manchester” Fall/Winter 2015, a line inspired by ’90s football and rave vibes, Spring/Summer 2016 looks to blur the line between real and fake. Find out more.
Tell us a little about your preparation for Spring/Summer 2016, when did it all begin and what was the starting point?
We began with the idea of a “Genuine Fake” and its dictionary definition, “an imitation of a valuable object that is so good that it is, to all intents and purposes, identical.” It touches on the idea that fashion (and we as fashion designers) create an image, an imaginative world if you like, which is bought into and used to portray our self amongst others.
We create genuine fake images of ourselves – the best possible copy of our inner selves.
How would you summarize your Spring/Summer 2016 collection?
Genuine but fake. Long but cropped. CMMN but still not. For Spring/Summer 2016 we have looked towards con art and the art of deceiving.
Can you give us an insight into some of the details?
This season we’re placing emphasis on the silhouette, proportion and the fabrication. Much like the work of a con artist there is something that slightly differentiates our shape, silhouette and fabrication from the original. There is that slight oddness to it.
Who did you have in mind when designing the collection?
An adolescent. That young man when he finds himself in the space between adulthood and youth, that odd place in the middle.
Is there one piece you’re really excited to unveil?
It’s not so much one piece but the look that we are excited about this season. The CMMN man is about to grow up and that is exciting in itself.
Anyone else on the schedule you’re looking forward to checking out?
Our fellow scandis, Soulland.