Our Daily Edit, more commonly called ODE, has a name that breeds certain expectations. More specifically, the expectation that the in-store assortment will be edited with care to the most minute of details. With that said, it’s a good thing that the Brighton-based carrier of emerging and contemporary designers did its best to live up to its moniker for its Spring/Summer 2015 lookbook.
The co-gendered editorial features a spartan backdrop along with quintessentially expressionless models who languish against chairs, or sit broodingly on the ground. The austereness of the lookbook’s background serves the larger purpose of keeping the focus on the clothing, which we think is well worth seeing.
Among our favorites is a daisy-patterned shirt from Libertine-Libertine along with some choice palm tree themed shorts from Garbstore. On the ladies’ side (there are women on the staff, after all) we’d like to get our hands on Stine Goya’s carnation dress and Won Hundred’s classic washed cotton dungarees.
Shop ODE’s current clothing and accessories here.