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New York City-based label Suigeneric began by creating a collection of hand-waxed and sewn NATO watch straps in a variety of prints and patterns. Now, the brand has demonstrated they have more tricks up their sleeve with an all-new apparel collection entitled “Subtle Subversion.” Consisting of the Marx by Marx Jakobs shirt, two colorways of the Walk In Like I’m Ernest Baker shirt, the Trillo shirt, and Japanese denim and waxed cotton headwear pieces, Suigeneric’s latest offerings accomplish their mantra of “interpret[ing] generic objects” to the fullest degree.

Staff Writer
Pop culture appropriation.
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