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In the overwhelmingly saturated world of Kickstarter, crowdsourcing consultants Vann Alexandra has been able to successfully launch and fund countless campaigns. Founder Alex Daly, dubbed the “crowdsourceress,” teamed up with Hamish Smyth to launch her first personal project with a offset printed poster showcasing the color-coordinated madness that is New York’s Subway system. The posters will be printed in Italy, featuring 11 Pantone spot colors to match each line on the MTA. There’s a good bit of history behind the design of the city’s public transit, so this is a no brainer for us to geek out over.

Currently, the campaign has nearly doubled its goal of $29,800. Oh the wonders of crowd funding. Head to the kickstarter campaign to learn more.

Words by Thomas Welch
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