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New Zealand label I Love Ugly showcases its latest line by shooting it in conjunction with some next-level furniture courtesy of fellow Kiwis Simon James and Tim Webber. The brand’s Extended Bomber Jacket and Quarter Sleeve Jersey are shown alongside boots, pants, graphic tees and shirting; neatly juxtaposing their contemporary-yet-classic menswear aesthetic with some contemporary-yet-classic furniture pieces and those oh-so-essential bare white walls.

The gear will be available at I Love Ugly’s webshop and LA, Melbourne and New Zealand stores from July 9. In the meantime, check out the 20 Australian and New Zealand brands every Highsnobiety reader should know.

Words by Alec Leach
Freelance Writer/Editor/Consultant

Alec Leach grew up in Brighton, England, but now lives in Berlin

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