Rapha introduces an entirely new product category with a leap into the ever-competitive eyewear market. The cycling imprint is filling a unique void in the market that falls between overly aggressive sporty shapes and relaxed lifestyle shades. The resulting product is designed for “refined performance with cues from the golden age of cycling.” We love the colored Zeiss lenses paired with elegant Italian acetate. These are for the discerning cyclist. Shop the latest directly from the source for $295.