That there is a far reaching connection between fashion and rap we all know and that rappers love talking about their latest purchases in the worlds of housing, art, automotive and also fashion, is also nothing new. GQ (with data from Genius) took a closer look at the popularity of certain fashion designers in rap music and put together some interesting stats.

Here below you find the most mentioned designers in rap songs over the last 15 years, in order of frequency of mentions. While overall there might not be any surprises here, it is pretty amazing to see Gucci lead the stats, showing how much of a symbol for luxury the brand still is today even if it might feel a little less relevant than 15 years ago.

The 10 most mentioned designers in the past 15 years:

1. Gucci – 0.01987
2. Versace – 0.00708
3. Prada – 0.00351
4. Chanel – 0.00206
5. Louis Vuitton – 0.00206
6. Fendi – 0.00149
7. Dior – 0.00114
8. Givenchy – 0.00099
9. Ralph Lauren – 0.00083
10. YSL/Saint Laurent – 0.00076

Here below is now a list of brands along with the year that they peaked in, meaning the year they got the most mentions in rap songs. If you take a closer look at the early 2000s vs the mid and today, you can clearly see how trends in fashion changed.

Peak year of mentions for each brand from 2000-2015:

Manolo Blahnik – 2000
Moschino – 2001
Prada – 2002
Karl Lagerfeld – 2002
Burberry – 2003
Louis Vuitton – 2006
Dolce & Gabbana – 2006
Pucci – 2006
Gucci – 2008
Dior – 2008
Ralph Lauren – 2008
Mulberry – 2008
John Galliano – 2008
Phoebe Philo – 2008
Fendi – 2009
Lanvin & Vivienne Westwood – 2009
Christian Louboutin – 2010
Marc Jacobs – 2010
Valentino – 2010
Isabel Marant – 2010
Rick Owens – 2010
Jeremy Scott – 2010
Missoni – 2010
Betsy Johnson & Hermès – 2010
Versace – 2011
Tom Ford – 2011
Hedi Slimane – 2011
Michael Kors – 2011/2014
YSL/Saint Laurent – 2014
Chanel – 2015
Givenchy – 2015
Balmain – 2015
Maison Margiela – 2015
Alexander McQueen – 2015
3.1 Phillip Lim – 2015
Diane von Furstenberg – 2015

Word frequency is of course not the ultimate measure of success or relevance, but it is certainly an interesting indicator.

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I am the founder of Highsnobiety.com. I started the blog right out of college in 2005 and I am still as passionate and involved as I was on the first day. While I do not write as much anymore, you will still find the occasional article on the site wi...

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