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One of the biggest reasons we became interested in Daniel DuGoff’s line “DDUGOFF” was his obsession with minutiae. Ideas surrounding fashion often move so quickly it can feel like small details are overlooked in favor of riding the wave of trend. As a former student of architecture, DuGoff is well-versed in sweating the small stuff, and his Spring/Summer 2016 collection does just that.

We were lucky enough to have a brief chat with him at MAN trade show where he shared with us his SS16 point of view. In addition to being inspired by “the movement of a large group,” DuGoff said he wanted to soften the assortment. Luxuriously crafted Italian knitwear in outsized silhouettes–perfect for lounging on a Sunday morning–are the most literal manifestation of this desire. However, a sense of relaxation underscores the whole collection. Knit pajama style tops are paired with relaxed pants and shorts while trousers with tuxedo-style stripes are anything but formal, especially when paired with equally striped leisure t-shirts that sport a single front pocket.

At its core the collection stays true to DuGoff’s ethos: designing relatable clothing with memorable details. DDUGOFF is currently stocked at Opening Ceremony, Goose Barnacle and Swords-Smith.

To learn more about the brand or to find stockist locations visit the website.

Words by Stephanie Smith-Strickland
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