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Ryan McGinley is really into butterflies. That’s what we’ve taken away from this short video. Yes, it’s for Edun, but butterflies are the star of this short. Like most campaign videos, you can kinda see the clothes, but not really. What you do see looks nice enough but it’s mostly topless models with butterflies, which is no bad thing. According to the Nowness interview, “rebelling has been part of [McGinley’s] DNA, photographically and in life. The people I cast in my photographs are a representation of my own spirit.” So take a minute out of your time and get into butterflies, McGinley and Edun.

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