While he narrowly missed out on hoisting the MVP trophy last season, James Harden is still poised to make a big splash in advertising if he chooses to switch from his currently expired Nike sponsorship to a reported $200 million USD deal with adidas. According to ESPN‘s sources the deal would span 13 years and represents half of what the brand paid for 11 seasons as the NBA’s official uniform supplier.
“We’ve invited James Harden to join adidas,” said adidas spokesman Michael Ehrlich in a statement. “We’re a brand of creators and he truly embodies what that means with his approach to the game, his look and his style on and off the court. He’s coming off a historic season where he won the scoring title and was voted MVP by his peers. His connection with fans is unparalleled and unprecedented and he can take the game, our brand and the industry to new heights.”
With adidas recently being overtaken by Under Armour as the number 2 best-selling apparel brand in the world, it remains to be seen if Harden’s star power could elevate the brand once again.