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Despite the Apple Watch running the smartwatch game at the moment, that hasn’t deterred newcomer brands from vying for a piece of the action. While most smartwatches try to parade flashy but not-entirely-necessary features, UK brand Vector have designed a watch that focuses on the essentials; such as weather and fitness information, news alerts, and meeting displays.

The touch screen mode is replaced by classic watch faces in digital and analog styles, while the gadget’s features are accessed via the three side buttons and an accompanying app. This a smartwatch that, clearly, actually looks like a watch.

The Vector retails between $249 and $399 and is available on September 1 from the brand’s online store; for further reading check out our Future of Wearable Technology op-ed.

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