These are the 6 in-house labels in streetwear and fashion that you should be paying attention to. From New York skate shops to Swedish high fashion destinations, check out the list below.
After recapping the story behind 4 huge streetwear names that started as in-house labels, we fast-forward to present day where a number of names are dually flourishing as retailers and clothing labels. For those that are able, finding the sweet spot between a strong retail presence and well-appointed apparel offerings can ensure the longevity of a brand. While there is not one prescriptive recipe, the following brands and retailers from the Highsnobiety world are names to keep an eye on.
Opening Ceremony was founded as a boutique in 2002 by current partners Carol Lim & Humberto Leon. Years later, Lim and Leon added the Opening Ceremony label as an in-house brand, and today the name still stands as one of the most successful retailer-fashion brand combinations on the market. The brand’s menswear and womenswear collections remain poignantly worldly and elegant while communicating streetwear values.
Goods by Goodhood
When Goodhood launched its very own label in 2013, one of London’s most grassroots vehicles for streetwear was created. The store’s inaugural in-house collection of T-shirts, tops, stickers, bags and homeware was a turning point, and today Goodhood founders Jo Sindle and Kyle Stewart are still heavily involved with the creative direction of the line. The Goods by Goodhood line has also served as as touchpoint for several memorable collaborations, including projects with Japan’s Bag ‘N’ Noun and Universal Works.
Revered Malmö retailer Très Bien’s cult-like following was further bolstered by the unveiling of a house line in 2014. Prior to the launching of its own line, Très Bien was lauded for its finely curated list of brands, entirely nominated by co-owners and brothers Simon and Hannes Hogeman. The Très Bien collections were immediately applauded for their tasteful mix of streetwear with fashion, and quickly the Hogeman brothers have become frontmen for this high-low mix, which they didn’t necessarily create, but have honed on and re-packaged to great result for Très Bien’s two in-house collections thus far.
The ever-ballooning Kith brand name is one of the most omnipresent in streetwear at the moment. Ronnie Fieg has turned his name and the Kith brand into two of the most valuable marques in the industry, thanks to a plethora of strong sneaker collaborations with the likes of Asics, New Balance and more. While it seems like a distant memory in 2015, years ago several limited drops of the Kith Bleecker sweats by frontman Ronnie Fieg got the ball rolling on seasonal collections that now reside under the “KITH Classics” banner, and the rest is history.
DQM is inarguably an institution within New York’s streetwear and skateboarding communities, having opened in Manhattan’s Bowery district in 2003. In the beginning, the shop was stocked with a handful of skate decks and five styles of in-house T-shirts filling the shelves. Today the shop’s in-house line painlessly exudes cool currency, and has been effortlessly repping New York’s skateboarding family for years. Part of DQM’s success formula: the brand and shop have never tried to be anything they’re not.
Japanese retailer BEAMS was established in 1975, in Tokyo’s Harajuku district. Originally founded as a department store carrying interior goods, furniture, clothing, shoes, and accessories, the BEAMS in-house line quickly became a hallmark of the big-box retailer. Offering accessible yet trendy gear to Japanese shoppers, the brand has been lofted up in North American and European markets as one of the most exciting names to come out of Japan.