From the ground up

Kim Kardashian personally broke the news this morning that the site has officially launched. The site allows some people to directly purchase the new adidas YEEZY Boost 350, alerts you about restocks, delivers exclusive news on upcoming products and even gives out some pairs for free. For YEEZY fans it certainly seems like a no-brainer to sign-up right away. Head on over to to get in on the action.

Also make sure to participate in our Highsnobiety adidas YEEZY Boost 350 give-away here.

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