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Today we take a look at the IO Trainer of upstart sneaker brand ASIF. Founded by Creative Recreation founder Rich Cofinco and designer/photographer Nate Harvey, the brand has made it their credo to design the sneakers of the future, to innovate and to continuously surprise its customer with refreshing takes on the athletic footwear category.

““The concept behind ASIF is fashion forward in the most literal sense – everything about the brand, from design, to promotion, to merchandising, revolves around innovation and a modern ethos.””


The IO Trainer is one of our favorite silhouettes in the brand’s current lineup. It comes in both camouflage and off-white colorways, both featuring a premium material slip-on upper, inner bootie, and a special unibody midsole. You can buy the sneaker now from the brand’s online store.

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I am the founder of Highsnobiety.com. I started the blog right out of college in 2005 and I am still as passionate and involved as I was on the first day. While I do not write as much anymore, you will still find the occasional article on the site wi...

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