After much success with its Prince Street store in New York, FEIT opens up shop in a new part of town. The Australian leather shoemaker’s latest venture takes place in posh West Village, inside of a family-owned landmark building alongside other historical businesses. Sandwiching a 40-year-old barbershop with a 20-year-old shoe repairer, FEIT store 2 immediately stands out with an interior filled with sheets of plywood, stacked from floor to ceiling.
Again the work of Parsons student Jordana Maisie who designed FEIT’s first store, the new interior — titled “Volume and Void” — was inspired by mother nature’s great canyons. The design process was a study in reduction, first imaginatively filling the space with timber, then carving away the spaces needed for display shelves and seating. The result is a space that delivers an immersive experience for the occupant without being too consuming. The organic nature of the plywood reflects FEIT’s use of all-natural leather and old-world craft, contrasted by remote-controllable LED lighting which parallels FEIT’s modern sensibility.
The shop, opened just last week, will feature in-store exclusive styles as well as displays of the leather that the brand uses for its shoes. Downstairs will house a repair service. While FEIT’s shoes are always coveted, visiting the space is a gem in itself.
11A Greenwich Avenue, 10014