As retailers seek to further enrich the real-world experiences of their brick-and-mortar stores, we examine some of the finest shopping-cum-dining opportunities in the fashion scene right now.
The retail business has never been tougher. As e-commerce continues to revolutionize the way people shop, brick-and-mortar stores are going to greater lengths to strengthen the one thing the internet will never be able to replicate: real world experience. Along with elaborate in-store installations and editorial content, some shops have added food and drink to their offerings, in a bid to attract more footfall, lengthen browsing time and – in theory – increase sales. We can certainly attest to the great coffee at Voo store – situated just around the corneer from Highsnobiety’s Berlin HQ – which has led to more than a few lunch-time purchases and greatly contributed to the retailer’s ambience and immersive shopping experience.
Without further ado, here’s 10 of the world’s top shopping-cum-dining spots. We’ve kept this strictly to stores with in-house dining experiences, rather than brands that have branched out into full-blown restaurants of their own – so that means Ralph Lauren’s Polo Bar NYC is omitted. Sorry Ralph.
Dover Street Market’s Rose Bakery
Nestled inside the London, New York and Tokyo locations of one of the world’s finest concept stores, Rose Bakery is an integral part of Dover Street Market’s eclectic, kaleidoscopic retail experience. While DSM may be known for housing the fashion world’s most bizarre and left-field oddities, Rose Bakery sticks to a more humble fare; offering artisan teas and rustic cakes alongside dishes like crab Benedict and cod in a white wine reduction. Originally started by Rose Carrarini (who, incidentally, is COMME des GARCCONS and Dover Street Market CEO Adrian Joffe’s sister) and her husband Jean Charles in 2002 in Paris, the Rose Bakery has expended to include seven non-DSM locations in Seoul, Tokyo and Hong Kong.
Situated inside KITH’s newly-renovated Brooklyn space, KITH Treats is an in-house cereal bar offering a smorgasbord of sweets curated by Virgil Abloh, Maxwell Osborne of Public School, Action Bronson, and more. Including 24 different flavors of cereal (Apple Jacks, Cinnamon Toast Crunch, Cocoa Puffs, Rice Krispies, and Lucky Charms, to name a few), five specialty milks (Skimmed, Whole, Chocolate, Almond and Hemp), and 25 assorted toppings (like coconut flakes, cookie dough, mini marshmallows and white chocolate chips), the treats come served in shoebox-style boxes with KITH-branded cutlery and milk bottles. “Some kids can’t afford to buy an article of clothing every other week or every month, so they can leave with a taste,” says the store’s founder and sneakerhead extraordinaire Ronnie Fieg.
Image via The Vanderlust
Moscow high-fashion retailer KM20’s in-house cafe caters to the Russian capital’s health-conscious shoppers with a selection of superfoods prepared using locally-sourced, seasonal ingredients. Pumpkin french fries, oatmeal breakfasts and Kombucha tees are complimented by the store’s airy, uncluttered interior that welcomes locals to come inside, relax and even play a quick round of ping pong. As we outlined earlier, one of the best weapons brick-and-mortar retailers have against the all-conquering e-commerce juggernaut is real world experiences, and by creating a friendly, relaxed atmosphere, stores like KM20 can cultivate dedicated customers who would much rather browse in person than simply order online.
Maison Kitsuné wear many hats. The Parisian brand originally started out as a record label, then ventured into a clothing line, and now offers full men’s and women’s collections with many retail locations that boast on-site cafes. The brand’s shop fits vary from plush wood paneling to wild explosions of color, but all offer Kitsuné’s full collections alongside an array of coffees and teas, gluten-free cakes and – in typical Parisian fashion – sorbets.
Image via Jet Set Times
colette’s Water Bar
A concept store in the truest sense of the word, Paris’s colette offers not only a mixture of high fashion, streetwear, art and lifestyle products, but an in-house restaurant and a cafe serving specialist mineral waters. Staying true to the spirit of avant-garde concept boutiques, the store’s water bar sells H2O sourced from as far afield as South Africa, Scotland, Arkansas and the Austrian Alps – which will set you back anything from €5-9 (that’s about $6-10). While the idea of a bar serving artisan mineral waters will seem pretentious to some (/many), it clearly hasn’t harmed the iconic Parisian store’s credentials: colette’s dining area is routinely packed with stylish shoppers, tourists and lunching professionals alike.
visvim’s little cloud coffee
Situated inside the brand’s Tokyo Gyre store, little cloud coffee continues its parent brand’s aesthetic with beautifully aged wood finishes and expertly sourced antique furniture. In true visvim style, the coffee shop’s offerings are meticulously formulated, with a blend of three Central American beans grown on volcanic ash soil (of course) for the coffee lovers, with cafe merchandise that includes canvas tote bags ($120) and workwear-style shop coats ($510). Clearly, Hiroki Nakamura’s legendary label has used its in-store drink offerings as a chance to enrich shoppers’ experiences and further immerse them in the world of visvim.
The easygoing East Coast lifestyle brand’s NYC and Japanese flagship locations offer the full Saturdays NYC mainline as well as in-house coffee shops, with expertly blended brews served by dedicated baristas. Like many retailers choosing to add coffee to their apparel collections, the store doubles up as as a secluded hang out spot for those wanting to escape the hustle and bustle of city life – whether in New York, Tokyo, Kobe or Osaka.
The Store at Soho House Berlin
Occupying the ground floor of Soho House’s Berlin chapter, The Store shares the same penchant for luxury experiences as its parent building, with a fashion-forward range of garments from the likes of Ann Demeulemeester and Neil Barrett sitting alongside a boutique range of lifestyle accessories, homeware and a dedicated manicure and hair styling service. Clearly a place for those who enjoy the finer things in life, The Store also houses an on-site cafe that serves up a healthy range of cuisine alongside the usual tea and coffee offerings.
10 Corso Como
The legendary Milanese concept store – which now boasts locations in Seoul, Shanghai and Beijing – features a store packed with both men’s and women’s luxury gear, alongside a dedicated bookshop, gallery, an intimate three-room hotel and – of course – a restaurant and cafe. With an outdoor terrace for those who like to dine al fresco, the store-cum-restaurant allows customers to enjoy Italy’s fine cuisine and legendary luxury fashion simultaneously.
Contemporary Fix and PARIYA
One of the many hidden gems in Tokyo’s thriving retail scene is Yuichi Yoshii’s Contemporary Fix, a boutique offering up some of the more obscure members of Japan’s dizzying fashion scene – think SASQUATCHfabrix, Bedwin and the Heartbreakers et al – while standing atop Yoshii’s PARIYA restaurant, which serves up contemporary Japanese cuisine alongside re-interpretations of hearty Italian staples.
For further reading check out The 15 Most Important Cities in Fashion Right Now.