Who would have thought that this would ever happen? While many brands who create T-shirts have been labeled as “Tumblr” fashion brands, due to their aesthetic and graphic-driven nature which is somewhat comparable to many feeds of the social network, we would not have thought that Tumblr would ever officially make a move into fashion.
During New York Fashion Week the social network debuted its very own line of dresses, shirts, sweaters and accessories, inspired by 10 artists that are active on the site. They even go a step further and are hosting a pop-up store this weekend at 339 West 38th Street, where you can shop the mostly all-over printed pieces from 10 a.m.-5 p.m. Every look was supposed to look like a Tumblr post, and whether that is a good or bad thing we’ll leave up to you, but they certainly achieved it.
No worries if you can’t make it to the pop-up store, as on September 14 the collection will debut on Print All Over Me.
- Source: New York Times