TOPMAN reveals its largest denim collection to date with the launch of “THIS IS DENIM.” Officially unveiled tomorrow, we take a first look at the campaign showcasing the store’s diverse selection of jeans ranging from Japanese selvedge and workwear classics to bold ’70s and ’90s silhouettes. Leading the charge, the new “Standard Fit” for those who like a more relaxed take on the straight leg jean, while fans of a roomier cut should head for the “Wide Leg Crop” or the “Kick Flare.” An extensive fabric offering includes a “Raw Rigid” denim, a contemporary “Denim Chino,” a utilitarian “Black Twill” and a “Coated Cobalt Blue.” Denim experts at the TOPMAN Oxford Circus flagship store will be on hand to guide you through the numerous options available at the official “Denim Lounge,” an affordable selection designed to encourage a little experimentation with this most ubiquitous cloth.

Words by Lena Dystant
What To Read Next