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Heineken continues its unique collaboration with trendsetting retailers with the latest #Heineken100 drop from Union Los Angeles and the store’s founder, Chris Gibbs. The limited edition reverse-weave sports blazer incorporates fine Japanese jersey with a special coated backing, lending it both a casual, loungewear appeal and an element of technicality.

A party to celebrate its release was held at Union Los Angeles on La Brea Thursday evening. Attendees included Taz Arnold, Jesse Williams, Jon Buscemi and many others.

“I wanted to incorporate this year’s unifying jersey knit fabric by marrying it to the casual sensibilities of traditional American sportswear fleece through a more sophisticated blazer feel,” said Gibbs. “That means it’s perfectly suited to the modern metropolitan man.

Gibbs’ blazer follows a premium, custom basics set designed by the legendary KITH founder Ronnie Fieg, which dropped last month. The next collaboration will be unveiled in October with a VIP event at Chicago’s RSVP Gallery, followed by Alchemist in November and Boston’s Concept finishing off the year in December.

The #Heineken100 is now in its sixth year, with 2015 collaborations including five influential male fashion outlets in the US, chosen as favorites by the brand’s most influential consumers. Gibbs’ Union Los Angeles joins Alchemist in Miami, Chicago’s RSVP Gallery, Concepts in Boston and Ronnie Fieg’s KITH in NYC. Each store has co-designed an exclusive custom product with Heineken, to be seeded to 100 influencers from around the world.

Browse the shots above and follow #Heineken100 to stay in the loop.

Branded Content Editor
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