The 13-year $200 million deal between adidas and NBA player James Harden has been one of the biggest talks in basketball this year. After the player continued to wear his favorite Jordan trainers up until the official start of his adidas contract recently, the brand celebrated his first official day under contract by sending Harden a truckload of sneakers.

#Swag! #TeamAdidas

A photo posted by jharden13 (@jharden13) on

While the $200 million were for sure a convincing argument to make the move to adidas, Harden mentions in a recent interview with ESPN that the fact that he has a voice on how he is being marketed, as well as in the product creation and design processes, is what really made him decide to enter the deal.

The wait is over!!!!… Lets go! @adidashoops #teamadidas

A photo posted by jharden13 (@jharden13) on

“Just everything, however I want it, I have a say-so,” Harden said after Thursday’s practice. “I have a voice that can and will be heard. I have a pretty strong voice, whether it’s designing my shoe, designing my clothing, just everything, everything that the brand has to offer. I’ll definitely voice my opinion.”

Actually Kanye West mentioned at the time the very same reason for his move from Nike to adidas. Having a say seems to be increasingly important for artists and athletes. Harden went on to say:

“It’s very special; it’s always great when you have a brand that wants you and will do whatever it takes to get you and market you the right way,” Harden said. “This is another opportunity for me and Adidas to grow as one. I’m excited for the opportunity and I will definitely seize it.”

CEO & Publisher

I am the founder of Highsnobiety.com. I started the blog right out of college in 2005 and I am still as passionate and involved as I was on the first day. While I do not write as much anymore, you will still find the occasional article on the site wi...

What To Read Next