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The idea of the concept store – where items spanning international brands are handpicked for selection and sale, creating an overall retail concept – was pretty much unknown when Bologna’s WP Lavori in Corso store first opened its doors in 1985. One of a handful of movers and shakers that revolutionized fashion retail, the small outlet celebrated 30 years of success Thursday (October 1), with the unveiling of its new BlueBlack Collection of limited pieces at Paris’ Merci store. Each designer and brand were chosen because of their distinct, previously established working relationship they’d built up with the store. Since then, the boutique has continued to open and develop retail concepts in architecturally challenging and relevant spaces.

Now, some 20 individual pieces from 18 international brands have been created and are on sale in the BlueBlack collection. Key pieces from Woolrich, Engineered Garments, Barbour, Japanese label Nanamica, classics such as Palladium as well as works from relative newcomers like Kenneth Field, have been reworked in the themes of blue and black, referencing the collection’s overall concept.

View exclusive shots from the collection’s unveiling in Paris, above, or shop the BlueBlack Collection direct from the WP Store now.

Branded Content Editor
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