French ready-to-wear brand A.P.C. has formally announced that it has bought a stake in performance-wear company Outdoor Voices. The investment was made during Outdoor Voices’ latest funding round, in which they managed to secure $7 million to aid in their continued production of recreational technical apparel. To celebrate, the two companies will begin working on a collaborative collection that will launch in stores next year.
“I knew that I loved OV when I saw their fabric selection. They are so material focused that I immediately thought they were just like us. It’s a good time to mix real sportswear with real fashion, so the opportunity to invest was too good to miss,” said A.P.C. founder Jean Touitou of the new partnership.
In other A.P.C. news, check out the brand’s newly opened store in London’s Notting Hill district.