Having already successfully transitioned from print/web to a meaningful stint on HBO, VICE is once again making a monumental media pivot as they attempt to become a full-fledged channel dubbed VICELAND.
Promising original programming like actress Ellen Page’s LGBT travel series, Gaycation, as well as a return for Eddie Huang in Huang’s World, the channel is being overseen by Spike Jonze who commented “it feels like most channels are just a collection of shows. We wanted VICELAND to be different, to feel like everything on there has a reason to exist and a strong point of view. Our mission with the channel is not that different from what our mission is as a company: It’s us trying to understand the world we live in by producing pieces about things we’re curious about, or confused about, or that we think are funny.”
In order to achieve this, A&E’s preexisting channel, H2, will rebrand as VICELAND – which will reach 70 million homes this February.
“This network is the next step in the evolution of our brand and the first step in our global roll-out of networks around the world,” VICE CEO Shane Smith said in a statement.