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Continuing their ’90s streetwear flair, Pusha T’s Play Cloths line showcase a range of winter gear with their newly-dropped Holiday 2015 lookbook. Dubbed “Surveillance Society,” the thematic shoot imagines a realm under constant observation, incorporating technical motifs such as nylon interlock, reflective 3M taping and reverse-gel inseams across a selection of crewnecks, hoodies, jogger pants, New Era snapbacks and denim.

Scope the lookbook above and check out a similarly surveillance cam-inspired video campaign below, featuring Pharrell signee/i am OTHER artist BIA, stylist Jamie Buena and rising NYC DJ Chiinky.

Words by Nico Amarca
Fashion Editor, North America
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