The Highsnobiety inboxes are inundated on a daily basis with new brands vying for a piece of the spotlight.

So, to help you show off your vast knowledge of obscure fashion labels, each month we take a moment to introduce you to a fresh batch of upcoming talent.

Below you’ll find some of the best collections to land in our inbox this month, from Italian footwear oddities to fine British menswear – get to know them before they’re massive.

If your brand wants to be considered for future posts then, by all means, get in touch. For more undiscovered talent, check out the rest of our Under the Radar series.


London label BRUTA teases their forthcoming SS16 collection, vividly splashing founder Arthur Yates’s distinctive hand drawings over a set of unisex shirting pieces. The brand takes inspiration from South American Gaucho horsemen, imbuing their line with bold prints and deep, vivid colors. The collection’s standout shirts are accompanied by a set of urns and pots that have also been hand-painted by the UK artist.

Marco Lagana

Milanese designer Marco Lagana’s SS16 collection of Italian-made footwear pairs traditional craftsmanship with a quirky aesthetic that sees toe sections removed on leather loafers, ribbons emerging from Derbies’ vamps and low-top tennis sneakers sporting unusual asymmetric lacing eyelets. The Italian’s metallic silver slips-ons and low-tops make for pretty head-turning statement pieces, too.

Nervous Juvenile

Emerging from the punk and hardcore scene, Nervous Juvenile (or Nervejuve to its friends)’s recently-dropped FW15 collection pays tribute to fallen rock icons with a tongue-in-cheek homage to Morrissey and Sex Pistols-style cut-n-paste graphics. The brand’s graphic tees are complemented by some mesh b-ball shorts printed with some unnerving, close-up prints of wide-open eyes, too.


Germany may be known for clean, sterile design, but that hasn’t stopped Cologne label pinqponq from dropping a line of playful, brightly-colored luggage that includes backpacks, duffels and laptop sleeves. What’s more, the brand’s gear is manufactured with recycled materials in an entirely chemical-free process.

Profound Aesthetic

New York’s Profound Aesthetic reveal their FW15 collection. Going in hard on the outerwear, the young brand drop a series of anoraks, parkas and trench coats in a muted, fall-appropriate color scheme – which are elevated with a gratuitous helping of pockets, belts and unorthodox cuts. With prices staying on the low side, their pieces are friendly on the wallet, too.


London label Percival reveal their FW15 drop. Inspired by Film Noir, the brand infuses its fine, domestically-made menswear with speckled fabrics and a quintessentially British sense of classicism. Rugged, seasonally-appropriate shirting is paired with melton wool coats and jacquard-knit sweaters – if you’re short on cold-weather garb for winter, then look no further.

For more new collections take a look at Wil Fry’s forthcoming SS16 drop.

Words by Alec Leach
Freelance Writer/Editor/Consultant

Alec Leach grew up in Brighton, England, but now lives in Berlin

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