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In the past 12 months there have been over 9 million pairs of sneakers resold at a value of $1.2 billion. With an appetite for exclusive sneakers, sneakerheads continue to drive marketing and create hype for the brands they love, specifically Nike, which dominates 96% of the multi-billion dollar secondary market.

During a recent TED talk, Josh Luber – who is notable a sneakerhead and founder of Campless, a company that collects, analyzes, and publishes data and derived insight related to collectible sneakers and the industry – provided some valuable insight into the complicated, unregulated market and imagines how it could be a model for a stock market for commerce.

Be sure to also read these confessions from an NYC reseller and this analysis of who owns the market between adidas and Nike.

Not NYC, not LA.

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