Streetwear label The Hundreds has teamed up with American pop culture icon Pepsi for a special capsule collection. The beverage company’s rich heritage has manifested itself in different ways over the years, but its advertising campaigns, starring notable celebrities like Madonna in the ‘80s and Cindy Crawford in the ‘90s, have coerced fans into seeing the brand in a new light.
In an attempt to recapture that nostalgia, The Hundreds recreated Pepsi’s advertising campaigns – from the ‘40s through the 2000s and even a future Pepsi Perfect ad from Back to the Future II – with the help of model Denise Schaefer.
The Hundreds x Pepsi collection will be available at The Hundreds’ flagship locations, selected retailers, and in The Hundreds’ online shop on Friday, November 20.
In the meantime, check out The Hundreds’ “Back to The Hundreds” capsule