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Out of all the art book retailers, IDEA Books sells and publishes the rarest titles. While TASCHEN and Rizzoli always get our love, IDEA has emerged as the hippest store for printed matter, with physical presence in Dover Street Market, Bookmarc and the Comme des Garcons Trading Museum. Willy Vanderperre’s Instagram book, Collier Schorr’s photo diaries and Gosha Rubchinskiy’s “Youth Hotel” all came out of IDEA.

But real fans will know IDEA by its Instagram account, which posts images of vintage, one-of-a-kind books from all over the world — examples include: “Exposures” by Andy Warhol signed by Warhol himself, a vintage Louis Vuitton Japanese brand book, and old photo books by legendary photographers like Bruce Weber, Richard Avedon, Alasdair McLellan and Corinne Day. Most often, there is only one or two availabilities for each title IDEA posts. The bookstore seems to be most concentrated on books from Europe and Japan from the 1970s, ’80s and early 2000s.

Recently, Chris Black of “Inventory” magazine visited IDEA’s Wardour Street office in SoHo, London. In a short Q&A and photo diary, we learn more about IDEA and co-founder David Owen. Preview Black’s story above and read it in full here.

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