At the 29th annual Footwear News ceremony, several awards were handed out, including “Shoe of the Year,” which was presented to Kanye West for the YEEZY Boost. An honor that had never been given out in years past was the “Collaboration of the Year” award, whose inaugural recipient was Pharrell Williams and his Billionaire Boys Club imprint for the Bee Line for BBC x Timberland 6-inch “Honeycomb” boot.
Striking aesthetics aside, the fact that the boot was sustainably developed is what has made this three-way collaboration so deserving of such recognition. Williams, who helped conceive the concept, wasn’t able to accept the award in person, however he was able to record a video message thanking the organization for the bestowment.
You can watch Pharrell’s acceptance speech above.