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With Paris Fashion Week in full swing, Christian Dada (actually the brainchild of Tokyo designer Masanori Morikawa) unveiled its FW16 “Love On The Left Eye” collection in an intimate venue in the city’s Marais district. While last season the brand focussed on a chintzy-yet-rugged biker aesthetic, this time around it took a more straightforward approach, collaborating with provocative Japanese photographer Nobuyoshi Araki.

Love On The Left Eye saw Dada unleash an onslaught of attention-grabbing statement pieces that looked like they’d cause mayhem on the street style circuit. The brand’s visual assault included vastly oversized trousers that puddled around models’ ankles (often with trailing ribbons, like parachute pants), camo patterned fishtail-bomber hybrids and some pretty out-there rubberized trousers. Lavish floral embroideries packed a punch, too.

Biggest statement of all, though, were the pieces featuring photos from Araki, which were either scattered across garments, Raf-style, or blown up and plastered all over single pieces. Sexually-charged imagery is the oldest trick in the fashion book, but no doubt Christian Dada’s provocative pieces will go down a storm when they drop later in the year.

Christian Dada has taken an extremely 21st century approach to clothing – one that no doubt resonates with the Instagram generation. Do people really want heavy narratives or grandiose themes from brands these days? I have a feeling Christian Dada is on to something here – visually-charged, headturning statement pieces are exactly what young photogenic fashionistas want from their clothing in this day and age.

For more from Paris Fashion Week, check out our first street style report from the French capital.


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