Even if you are oblivious to the stock market, chances are you’ve heard about Chipotle’s catastrophic stumble over the last several months due to an outbreak of E. coli and salmonella.
Today marks their first step toward winning back the trust of both their customers and shareholders – having temporarily shut down all 2,000 locations nationwide this morning/afternoon to install new safety procedures at each location.
For those willing to play a little game of digestive Russian roulette, Chipotle is also offering people a free burrito to mark their temporary shuttering of their restaurant doors.
To cash in, text “raincheck” to 888-222. Chipotle will then text you back with a coupon for a free burrito within the next few days.
- Source: Gawker