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Just a few weeks back, news emerged that Pharrell Williams had bought back his controlling stake in Billionaire Boys Club and ICECREAM, the labels he co-founded with NIGO back in 2005. It seems Skateboard P’s quest for world domination isn’t over yet, as it’s just been announced that the pop megastar is now a co-owner of Dutch denim label G-Star RAW.

The brand’s official press release states that Williams will co-own the brand, and his role will include overseeing the label’s collections, advertising and business strategy.

Here’s what the man himself had to say:

“G-Star is an independently-minded and forward-thinking company. I believe they will be the definitive jeans brand of the 21st century. I am looking forward to be part of that mission and to co-create G-Star’s future.”

The move follows two years of collaborations between the two partners, which included the “RAW for the Oceans” project, a collection of clothing crafted from recycled ocean plastic.

For more from Mr. Williams, check out his latest tune with Big Sean.

Words by Alec Leach
Digital Fashion Editor

Alec Leach grew up in Brighton, England, but now lives in Berlin, where he leads Highsnobiety's digital fashion content.

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