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LA-based label RHUDE unveils its Spring 2016 “Sugarland” collection that mixes a sense of anarchy with the American Spirit, through slogan-emblazoned jackets, ripped jeans and T-shirts with cigarette burns.

To coincide with the still images, the brand also created a film of the same name, exploring the life of a young man from Sugar Land, Texas who joins the army. Dressed in a color palette that sees everything from maroons to pink, black, white and charcoal, the collection emulates the shades of the desert that sets the tone for the short film.

Watch the video below and shop the collection here.

American Spirit T-Shirt

RHUDE

$165
Buy at FourTwoFour

Sugarland T-Shirt

RHUDE

$165
Buy at FourTwoFour
Words by Jane Fayle