Following yesterday’s look inside Sports Illustrated‘s “Swimsuit Issue,” today we take a look at the process behind UFC star Ronda Rousey’s shoot for the mag. Since the print publication has to fight to maintain relevancy in 2016’s increasingly crowded market, the shoot fits well, highlighting the athlete’s likability and impressive body, despite her surprising defeat to Holly Holm back in November.

Enjoy the video above and find out how the internet is killing these publications.

Director of Content Strategy

Brock Cardiner is Highsnobiety's Director of Content Strategy. He oversees Highsnobiety's editorial approach across platforms & mediums. Brock splits his time between Berlin, Los Angeles and New York.

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