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It’s been announced that Korean superstar and Big Bang leader G-DRAGON has become the new face of Italian sportswear label Kappa. His capacity as a stylish individual has been well-documented, but never before has he pursued a fashion-related endeavor of this magnitude. Kappa dominated headlines as recently as a decade ago, but has since fallen by the wayside. A partnership with one of Asia’s most revered stars will hopefully revive brand image.

His likeness will appear in Kappa China stores beginning this April.

To see more G-DRAGON collaborations you never thought possible, check out what he and Airbnb conceived together below.

Staff Writer
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