Where form meets function

Since the invention of the bike bell back in 1877, not much has changed in terms of design – aesthetics have always run secondary to functionality. Melbourne-based design firm Knog, comprised of engineers and industrial creatives, has been known for disrupting the status quo and challenging even the most trivial of things – things that people may not pay much consideration to. The bike bell, with its large, cumbersome appearance, was next on its to-do list. With more pledges on Kickstarter than expected, the Oi bike bell – with its unobtrusive shape and unassuming looks – will soon be making its way to cycling enthusiasts around the world.

The Oi bell’s shape originates from its home: the handle bar. Unlike traditional bells, it doesn’t protrude outwards; rather, it appears to hover and secures onto any sized bar as if to look like part of the bar itself. Yet, it’s still unmistakable in its ring, which features a “good balance of volume and longevity of sound.” The Oi is available in 5 styles: brushed aluminum, brass-plated, copper-plated, black and titanium.

Take a closer look at the Oi by Knog on Kickstarter.

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