Caitlyn Jenner recently took to Instagram to reveal that she would be the face of H&M’s latest sportswear campaign. Jenner shared a backstage pic from her shoot for the fast fashion giant’s athleticwear line, which appears to be very much along the lines of the athleisure trend that’s all the rage these days – that means minimalist silhouettes, no color and modern, technical fabrics.

Backstage with @hm. Can't wait to show you more of this inspiring and amazing campaign! #StayTuned #HMSport

A photo posted by Caitlyn Jenner (@caitlynjenner) on

This isn’t the first time H&M has collaborated with trans personalities – Andreja Pejić and Hari Nef have both walked in the retailer’s fashion shows, while & Other Stories (which is owned by H&M, FYI) shot a campaign last year with trans photographer Amos Mac.

There’s just one picture to go by at the moment, but we’ll of course keep you posted when the campaign’s full imagery is unveiled.

For more fashion news, take a look at Travis Scott fronting Alexander Wang’s latest campaign.

Words by Alec Leach
Digital Fashion Editor

Alec Leach grew up in Brighton, England, but now lives in Berlin, where he leads Highsnobiety's digital fashion content.

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