The Highsnobiety inboxes are inundated on a daily basis with new brands vying for a piece of the spotlight. So, to help you show off your vast knowledge of obscure fashion labels, each month we take a moment to introduce you to a fresh batch of upcoming talent.

Below you’ll find some of the best collections to land in our inbox this month, from heritage denim to forward-thinking Italian designers. Get to know these brands before they’re massive.

If your label wants to be considered for future posts then, by all means, get in touch. Meanwhile, for more undiscovered talent, check out the rest of our Under the Radar series.

Nicola Indelicato

Former Roberto Cavalli designer Nicola Indelicato was raised in Florence, but divides his time between his hometown and Istanbul – a cultural dichotomy that informs his namesake label. The designer’s contemporary menswear revolves around oversized silhouettes and innovative cuts, as suiting, shirting and outerwear are all given a new lease on life thanks to Indelicato’s unorthodox, conceptual approach to tailoring.

David Naman

Roman designer label David Naman drops a SS16 collection that takes his country’s illustrious heritage in clothing, but tones down the ostentatious gaudiness that so many Italian labels are known for. There’s still some flashes of quintessentially Italian sprezz, though – peach suiting, striking marble prints and dazzling patterned shirts all add head-turning flourishes to the brand’s chic pieces.

The Common Folk

Canadian label The Common Folk is pretty into denim. The brand loves the stuff so much, in fact, that it headed to Okayama’s historic Jeans Street (yes, that’s an actual street in Japan) to shoot its SS16 lookbook. The brand’s collection is heavily inspired by Japanese workwear and traditional dress, and features many garments handmade in its Toronto studio from artisanal, shuttle-loomed Japanese fabrics.


NYC nouveau-grunge label Rideau offers an intimate made-to-order service – all of the brand’s Ready-to-Wear garments are crafted in its studio in the Big Apple. Wool macs sport contrasting shearling collars, flannel shirts are cut boxy and oversized, nylon bombers are stripped of superfluous detailing and the label also reveals its own take on the classic leather biker jacket.

Looky Looky Posse

Berlin girls crew Looky Looky looks ahead to warmer times with a sunny lookbook showcasing its SS16 collection. Clean graphic pieces are unveiled in a breezy, seasonally appropriate palette that’s contrasted against standout patterned trousers. The brand’s “Crew Love Is True Love” motto appears scattered throughout select pieces, too.

Words by Alec Leach
Freelance Writer/Editor/Consultant

Alec Leach grew up in Brighton, England, but now lives in Berlin

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